How ideas begin here

We start with a story, not a product.ever.

Every project in the studio begins the same way: a human story worth telling, a problem inside it worth solving, and a feeling the finished thing should leave behind. Only after those are written down do we ask what to build, an app, a room, a tradition, a business. The story decides. The product obeys.

The Lab

Every idea here is a page on the same board.

Some pages are finished. Some are still being written. Turn through them.

GOOD STUFF

Concepts that made it. Live, open, and proven in the world today.

Elfco — The Santa’s Workshop

The restoration and stewardship of Cincinnati's historic Shillito's Elves, brought back to life as a walk-through animatronic Christmas experience in Mariemont, Ohio.

Visit thesantaworkshop.com

Santa’s Big Red Mailbox

A larger-than-life mailbox that lets children send letters directly to Santa Claus.

A co-partnership with other companies, not a Good Stuff Ventures idea alone.

Visit santasbigredmailbox.com

GOOD STUFF

Concepts that made it. Live, open, and proven in the world today.

Small World Investments, LLC

A short-term rental business in Kissimmee, FL creating memorable Disney-area experiences through extended-stay housing.

The Nolen Boardroom

A meeting room inside the Mariemont Inn styled as town planner John Nolen's private office: stately wood paneling and period detail hiding a pop-up HD television and full modern meeting technology.

IN DEVELOPMENT

Concepts actively being prototyped or tested.

Do I Have A Story

Everyone has a story. How do we capture it, easily, meaningfully, before it's gone with the help of the newest technology available? A project exploring new ways to preserve the history of our families, our communities, and our cultures for the people who come after us.

Connected Dots

The best trips, stays, and experiences are the ones where nothing falls through the cracks. A project exploring how the hotel employees caring for us, often behind the scenes, can work together well enough that every guest leaves with a story worth telling.

SOMETHING IS COOKING

For concepts not yet ready. The idea is real, the work is underway, and it isn't public in full detail yet.

InkFelt

We all mean to reach out, a note, a card, a few honest words to someone who'd love to hear from us. So why does it so rarely happen? A project exploring how to make it effortless to remember the people who matter, and easy to actually tell them.

Jack’s Dark Night Adventure

Not every Halloween has to be scary, some are just fun. What if a community had a place to bring their kids every season, complete with animatronic mischief, the same way they already gather every Christmas? A project exploring how a beloved holiday tradition could welcome a whole new season.

SOMETHING IS COOKING

For concepts not yet ready. The idea is real, the work is underway, and it isn't public in full detail yet.

The Last Toast

Some of the best nights don't announce themselves, you have to know where to look, and maybe believe an old story or two to find the door. Once you're in, nobody in a hurry to leave. A project exploring how a place with a few secrets can become somewhere people actually want to disappear to.

A note on technology

Technology should feel like something.

Technology is one of the most common tools this studio reaches for on its newer projects and it is a tool, never the identity. Some of our most meaningful work has no code in it at all. The through-line, tech-powered or not, is the same: build something people remember.

“Useful gets downloaded. Meaningful gets remembered.””